A dedicated account manager is responsible for growing audiences on social platforms, including Facebook and Instagram. They also create platform-specific content, including text posts, videos, and graphics.
A social media manager’s responsibilities include:
- Maintaining a posting schedule
- Creating platform-specific content
- Maintaining their brand’s tone and values while interacting with customers
- Aligning their content strategy with big-picture and specific marketing goals
A dedicated account manager can help you improve your existing campaign. They can also keep your brand agile by switching objectives, creatives, or content if your current efforts aren’t doing as well as they could be.