A monthly social media analytics report provides an overview of metrics and data points related to the content you share on social media platforms.
Here are some basic metrics that should be included in a monthly social media report: Engagement rate, Number of interactions, Views, Post count, Impressions.
You can also add other metrics depending on what you want to measure.
Here are some other important metrics to pay attention to:
- Impressions and reach
- Share of voice
- Referrals and conversions
- Response rate and time
A good social media report should also include insights and recommendations.